- Toyota prius
- Lagos Danfo drivers and
Entrepreneurship takes center stage today since its part of our weekly feature on this blog. It is a topic i find have found very entertaining for a while to say the least and as the years went by i became motivated to into developing an entrepreneurial spirit.
In this country you must hire yourself because work is not just a place you go to, it is what you do, it is what you are.
Therefore it is only logical to engage in something you enjoy doing, you become your business and your business becomes you. In this modern times its all about branding, the more exotic the branding and packaging, the more you can confidently charge.
When it comes to starting and growing a business, there's one kind of equity that can't be measured in naira: which is "brand equity". A strong personal brand that dovetails seamlessly with a business and has the power to turn customers' perception into profits is most important for entrepreneurs who often start businesses with nothing more than an idea and a firm handshake.
The initial self-belief and confidence is the basis of personal branding, taking a step back away from the crowd to see who you really are, to see yourself differently. Its a tough job to engage in because it's not a destination, it;s a lifetime job.
|Mr Alder credited with introducing branding as a discipline in Nigeria|
Leke Alder blew my mind to bits with the level of personal branding he has engaged in.
As a matter of fact the name LEKE ALDER is a brand !