Tuesday, 25 September 2012

A Successful Strategy For Your Facebook Biz Page

Every single day i ask myself, why are certain things just the way they are ? The trivia keeps me in a maze and often the maze i find myself in amazes me.

But so is life ...... a brief  analysis of your past can help maintain momentum in the present, since we as humans can be so forgetful.

 So what questions do you ask yourself to avoid  getting lost in this World ? That's were meditation comes into play.

 Lots of small businesses keep springing up these days, a trend i see as an interesting one. People are motivated to engage things they enjoy doing.

After a lot of initial actions taken to kick-start your business, people tend to lose steam, after lack of success is noticed and then another dream goes down the drain. So not cool ! Especially when you discover the reason for the demise of the business. It could be a lack of business  plan, lack of awareness for what you have to  offer.

It must not always have to do with capital, it more or less the lack of an idea. Based on current observation; the major issue SMes face is getting the word out there about their business.

You feel social media has no place in your business, because you think its for the YOLO generation.

Well..... think again. For those who have embraced the change and have set up a business page facebook,  but struggle with is that 50-500 fan segment. It's all in the planning.

Many find it pretty easy to get 40 or 50 likes from their friends, family, associates etc but often they are not interested in the business other than to support their friend or relative.

Stalling fan growth is just a symptom of a bigger problem.
There are three fundamental pillars that make up a successful strategy on Facebook:
  1. Brand:  The more a business can articulate and refine who they really are, the better they will be at publishing content on Facebook that makes sense for their business goals.
  2. Audience:  The better a business understands their audience, the easier it will be to publish content that they will like, comment on, and share.
  3. Message: Messaging is nothing more then a two-way conversation between a business and their audience. A refined and articulated brand and audience naturally leads to effective messaging (content) that works for both the business and the fans.
It can be tough running your business and managing your presence on social media, that is why you need to make a date with a social media consultant or a social media manager. Anything worth doing is worth doing incredibly well.

Monday, 17 September 2012

Why you need to go harder..... Naija

They say; regardless of how it goes down life goes on ...... you can either choose to live your life or let your life live you.  The world tends to bestow upon every individual a role to play, but you can choose to accept the role or tell the world; go f**k yourself.

Excuse my French,  i,m very passionate about being being different , especially in an environment where people thrive on  talking more but do less. A couple of months back like 3 months ago to be specific. i came across an article written by an info-tech correspondent, for  a popular media company who hinted that Africa especially Nigeria's future potential in the area of on-line business ( social commerce, E-commerce) will be  massive. Since everyone is going mobile it was only logical .

President Barrack Obama last month predicted Nigeria to be the next economic success story in the world. Hmmmm seems like a Wash statement right ? but when you take a look at the number American companies currently flying in to the country to set up shop, you better think again they all know something we don't know.

 Last weekend... i again stumbled upon a  blog post about " How 30 year old Ladi Delano created a billion dollar investment company" .

CEO, Bakrie Delano Africa (Nigeria)

 Rick Ross's hustle ain't got nothing on this Fresh Naija Bo$$. Quoting what he said at the end of the article Ladi said  " All entrepreneurs suffer periodic ups and downs and running a successful, profitable business isn’t easy. If it was, everybody would be doing it. But this is Africa’s time and the demand levels within our own continent’s domestic economy needs satisfying. This is a huge opportunity for entrepreneurial, hard working individuals.”

Enough said. The people who say there are no opportunities in Nigeria need to look again, and those who say things are hard .... well .... its time to go harder.

Thursday, 13 September 2012

What Is Your Mind Focusing On ?

    Today was one of them days that really got me into observing a lot going on, around me or the world. It has become so easy to watch and observe once surrounding mainly because of the emergence of social media. You get to notice the trends that dictate human behaviour.

Katt Williams actually tweeted that " Twitter looks like ESPN, Vogue, weather forcaste channel, and the Jerry springer show depending on whom you're following" After laughing out loud (LoL), it made a whole lot of sense to me.

The nature of my hustle is centered all around social media so.... most times I'm always on-line especially on twitter doing a lot of research, searching for opportunities to market my clients. I have seen a lot bullsh*t during my quest on-line but if there is anything social media has taught me, it is the fact that you must learn how to control you Mind by watching your thoughts and your emotions.

We humans are passionate people we can't help it and so when someone else's  belief clashes with your's before you can say "Iphone 5", you start trading words with them. For the past 2 months i always come across weird tweets with links to crazy and bizarre stories. It is the work of some bloggers (like myself) seeking large traffic to their site so they can get people to advertise on their site. Rarely do i see links to info that could be beneficial to people

It sickens me to say the least, because if you really care about your audience you will offer them a sense of sanity, by sharing the problems and the solutions in your content. So much horrible news on their sites that it could mess up some peoples minds. We have to be careful of what we see , read and hear often because your  mind  absorbs and focuses on it. That's why the violence, the anger and the hate keeps spreading.

I believe there are some good things happening out there !

In life you take take the good with the bad, but you must not focus entirely on the bad, it can make one paranoid. Focus your thoughts  on positivity ...... it's the Urbane way to live.

Monday, 10 September 2012

Is Your Culture Your Brand ?

   I came across a certain quote that said "Your culture is your brand" i didn't understand it initially , so i used it as a PM on my blackberry messenger to see people's reaction, and possibly chat with someone  about it with. I waited impatiently until finally with great relief, a friend of mine who is an artist pinged me, and after our usual yabbing session , he asked me what the quote on my P.M meant ?

And  then in a few seconds i was able to figure it out ! (that's why it's good to have conversation with people) I asked him; what do you know Fela for ?
I've tried copying this stance, just can't seem to get it !

       His reply was a bit disjointed ..... he knew the answer but he didn't know how to phrase it, so i had    to save him from his misery. 

Fela Kuti   was bold, stood up for his beliefs , and was never scared of expressing himself. That was his identity, it was a way of life for him, therefore that was his brand.  This qualities made him accepted by the world at large which in return made him very influential socially and in today's Naija music.                                                  

What makes people powerful and influential in life? Well....there are Six Weapons of Influence namely:
 1) Scarcity    2) Likability 3) Consistency 
4) Authority 5) Social Proof and 6) Reciprocity. 

But how do you influence others in a world with no rules? No hierarchy? There's a seventh weapon of influence that is unique to the Internet and unique to now, suggests Mark W.Schaefer . And that's content. We all have the power to influence one another with the content we share. Fela created musical contents that tilted towards influencing a positive change and he did so passionately.

Social media provides a medium for sharing of contents in various forms. If you want to make your on-line presence influential, 
  • Take a step back to think about the value you can add based on who you are and the expertise or the unique service or solution that only you can provide
  • Define why you are different than your competition
  • Design the professional brand and the persona you would like to convey online
  • Describe “your” experience: What is it that you want people to see or think when they find you in social networks
These pointers will guide you on the kind of contents you will be creating, makes it easier  for one to find out what you are passionate about !