Sunday, 21 October 2012

The Tontoh Dikeh Effect


Who is Tonto Dikeh ?! For the past 2 years, to be specific that name seems to make it's way towards my eardrum, but quickly bounces off , because to be frank; the reports about her are always for all the wrong reasons.

Yeah it's that simple if you don't like someone, you can pro-gramme your mind to tune off, whenever gist flies about about that person.
But things got a little ermmm nah.... thinz got absolutely crazy on twitter last week.

Tontoh is a very controversial nollywood actress, who absolutely gives no f**k about what anyone thinks. I saw a preview of her movie 2 weeks ago while i was having a haircut, and it was unbearable ! She kept screaming in every scene of the preview i saw.

I wonder !
   So.... she then decides to add singing to the her repertoire. What the HELL ! I thought people will ignore her and just focus on something else interesting just like i did. For pete sake if you don't like her then why do you follow her on twitter ?!

And then on that day she tweets the link and people still go ahead and download the 2 tracks. Why waste your bandwidth ?

I heard her songs got 3 million downloads in two days regardless of the insults from her fans/ haters.
 The highest for any song in the whole West Africa.At that point i became interested in making this a case study. 

  • The whole Tontoh charade is basically motivated by branding. She is no Genevieve or Omotola who brand themselves by being posh and all that, so she decides to command attention by being controversial.... in every sense, and i repeat in every sense.

  • Some 3 million or 2.5 million people obviously don't know what they want, so what ever gets serve to them... they take, which makes it easier for people to make money. Do you disagree with me ? well please prove me wrong, because i can bet Tontoh made a kill off the number of downloads of just this 2 songs

Even Chukwudi Norris is vexed with her !

I haven't and will not listen to the song, i am more interested in the person who suggested the idea for her to sing.

 But if she came up with that idea by herself .... then she is not as stupid as people think.There's nothing like negative publicity.

Lets see how it all plays out. All eyes will be on her for a while, ofcourse she will make magazines sell and command huge amounts for any movies role offered to her. Social media is truly an INCREDIBLE tool, use it wisely. 

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