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Well..... i hope there's an improvement on the Internet explorer that comes with the window 8, because the one on window 7 is as ineffective as Chamakh in arsenal.
Everything in life is a process, you either watch listen, act and hit the jackpot, or you cut corners and when you fail, start blaming your haters or your people in the village.
The same thing applies to adopting social media into your business, whether you are a small or big organization or even an upcoming musician. Social media adoption does not happen by accident.It is driven by planning, and planning is driven by having the right people in the right positions at the right time. It is very rare that a company or a personality can go all-in on social media without going through a series of stage.
So lets see the stages that are involved in fully turning your business into a fully integrated enterprise:
For instance you have this idea of a good or services you can offer and you believe people will be willing to pay for it. But getting the word out there seems to be a difficult task because of funds available to you for advertisement. Then someone pitches you on the idea of creating a social media platform for your business
You write down a plan, just like the way you wrote a plan for your business. This plan might include starting a twitter account, a facebook page or even a blog. This initial planning document should lay out the goals and metrics for success. Take a campaign oriented approach and tie your social media efforts to a larger marketing campaign, preferably something measurable.
What’s notable in this stage is that efforts are usually driven by your passion, not results, and it can stall out without a connection to solving business problems
Stage 2: Organized
Activities like listening and engaging have grown beyond just responding to direct mentions of your company on twitter or responding to comments on your blog. This is the point where you hire a community manager to manage your on-line community. Someone with a sense of humor, who is articulate and equally passionate about social media.
Stage 3: Engaged
Social listening is an important part of the company’s information gathering about competitors and the industry,because it now influences you business decisions and enables you to develop product ideas, and strategies for your business, that suites your target audience.
In ConclusionSo now your company is fully integrated, social media reporting now reflects business goals and objectives. It is not just integrated into everything that the company does, but the data and metrics from social media activities are used for business planning purposes.
Now your company has become a true social enterprise !