The Tontoh Dikeh Effect

POKO

Who is Tonto Dikeh ?! For the past 2 years, to be specific that name seems to make it's way towards my eardrum, but quickly bounces off , because to be frank; the reports about her are always for all the wrong reasons.

Yeah it's that simple if you don't like someone, you can pro-gramme your mind to tune off, whenever gist flies about about that person.
But things got a little ermmm nah.... thinz got absolutely crazy on twitter last week.

Tontoh is a very controversial nollywood actress, who absolutely gives no f**k about what anyone thinks. I saw a preview of her movie 2 weeks ago while i was having a haircut, and it was unbearable ! She kept screaming in every scene of the preview i saw.

I wonder !

   So.... she then decides to add singing to the her repertoire. What the HELL ! I thought people will ignore her and just focus on something else interesting just like i did. For pete sake if you don't like her then why do you follow her on twitter ?!

And then on that day she tweets the link and people still go ahead and download the 2 tracks. Why waste your bandwidth ?

I heard her songs got 3 million downloads in two days regardless of the insults from her fans/ haters.
 The highest for any song in the whole West Africa.At that point i became interested in making this a case study. 

• The whole Tontoh charade is basically motivated by branding. She is no Genevieve or Omotola who brand themselves by being posh and all that, so she decides to command attention by being controversial.... in every sense, and i repeat in every sense.

• Some 3 million or 2.5 million people obviously don't know what they want, so what ever gets serve to them... they take, which makes it easier for people to make money. Do you disagree with me ? well please prove me wrong, because i can bet Tontoh made a kill off the number of downloads of just this 2 songs

Even Chukwudi Norris is vexed with her !

I haven't and will not listen to the song, i am more interested in the person who suggested the idea for her to sing.

 But if she came up with that idea by herself .... then she is not as stupid as people think.There's nothing like negative publicity.

Lets see how it all plays out. All eyes will be on her for a while, ofcourse she will make magazines sell and command huge amounts for any movies role offered to her. Social media is truly an INCREDIBLE tool, use it wisely. 

Why Great Content Is King !

So the Olympic games finally came to an end last night, as usual records were broken, new once were set and then broken. In general the London games was amazing to watch though, except for the certain comments which Carl Lewis made about the Jamaican track athletes team. I guess when he saw Usain Bolt snatch gold medals for the 100, 200 and 400 meters relay, he must have shouted boombaclart, boombaclarter, boombaclartest.

Simply Amazing

Next stop is Brazil  who will be hosting both the FIFA world cup and the Olympics in 2014 and 2016 respectively, wow that country must be on some omobabaolowo tinz. Anyways football is back and our usual weekend action returns.... yipeeeee !

Social media is changing the way consumers are making their purchasing decisions. Consumers are less likely to be influenced by brand advertising, and have a higher level of trust in on-line reviews and recommendations. People are also spending increasingly more time researching and evaluating products on-line before making a purchase. Through social media advocacy, which is a gradual process that is propelled by engaging with your target market.

Great content is crucial in engaging with your target market and also some sort of platform is needed for your content to be discovered. Here in Nigeria a lot big of companies actually have a poor presence on social media, and the SME,s embracing it lack the resources or the knowledge on how to go about it in the first place.

Just imagine if you as a local business starter who wants to create awareness for whatever it is you are selling (goods/ services), what do you do ? Go on-line, since most people are always spending more time on their PC or mobile devices than on T.V. And this is were great content comes into play ! Take a look at this video.

Dollarshaveclub captivates its audience with great content by creating such a funny video. It all boils down to your top priority; which is for you to know your brand no matter how small your audience reach is and be very natural to it . Secondly utilize videos, photos and well composed texts to give your content the ultimate packaging for your audience. This guideline especially applies to bloggers (cooperate or personal) .

 But if blogging isn't your thing ? simply reach out to a competent blogger who could package a great content for you on a part time, or, full time basis depending on your budget. Consistency in sharing of great content over different social media platforms is needed to engage, with your audience in other to promote social media advocacy for your business. The world is going social, don,t be left out.

A Social Media Lesson From TFAMasterclass

 A picture can say a thousands words "they say" . Well truth be told it sure does and that,s why currently we are so hooked up on visual contents, especially on social media platforms.

This viral trend i must say, motivated Mark Zuckerberg into purchasing Instagram. We just like snapping "photo" especially you ladies, i notice some people have treat their twitter profile like its a blackberry messenger........ true story.

David Meerman Scott. categorically stated why blogging is the key to on-line marketing, quoting him he said "the rules of marketing & PR have changed. Now buyers are finding answers to their problems on-line. They search Google, read on-line portals and news sites and are active on social media like Facebook and Twitter. Your buyers watch YouTube videos, listen to bloggers’ advice and opinions, and visit company websites. Are you reaching them?

 The Future Nigeria decide to put together a seminar at Tera culture V.I Lagos on the 25th of July                 ( yesterday). The event was tagged #TFAMasterclass and was facilitated by flourishing on-line personalities to help unravel the secrets of blogging.

Omojuwa and the HOT Ikeji (facilitators)

Noble Igwe (facilitator) and also Banky W bro i guess !

I couldn't make it to the venue but i was able to follow the live twitter feed series #TFAMasterclass

The very information i had being searching for a while just flowed in which given by Cheta Nwanze, who mentioned that.... 3.17 million Nigerians (people who log on from Nigeria) are on Facebook. 18 million are on Twitter. 4.5 million are active BB users.


You can imagine the potential your business stands if you have a social media manager, who can  warm your Brand into hearts of the 4.5 million blackberry users. Just a thought !

Click here for more analysis from the facilitators.

Why I Love Social Media

                    

      Something strange happened to me while i was taking a shower earlier in the morning, normally i just dash in make it a quick one and blaze out before you can say " Dame Jonathan". But i decided for no reason though to take my time and wash off, the way the HoT ladies in those delta soap T.V advert always do. I just wonder how they do it ? because i got so bored at first, then suddenly a song popped into my head !

It was a blissful moment i must say, nonetheless i ain't attempting that again.

    Back to the main focus on this beautiful day which is "social media" that is best understood as a group of new kinds of on-line media, which share certain characteristics;

PARTICIPATION: social media encourages contributions and feedbacks from anyone who is interested.

 

OPENNESS: most social media services are open to feedback and participation. They encourage voting, comments and sharing of information. Limits to accessing and making use of contents is minimal.

CONVERSATION:     whereas traditional media is about “broadcast” (content transmitted or distributed to
an audience) social media is better seen as a two-way conversation.

COMMUNITY: social media allows communities to form quickly and communicate effectively.
Communities share common interests, such as a love of photography, a political issue
or a favourite TV show. 

social media thrive on connectedness, making use of links to other sites, resources and people. Thus providing you the means to have incredible access to
information which you seek.

Since we live in an age where fusing technology and information optimizes the way one works, for positive
return of investments.It's only logical to join the social media revolution.

A good way to think about social media is that all of this is actually just about
being human beings. Sharing ideas, cooperating and collaborating to create art,
thinking and commerce, vigorous debate and discourse, finding people who
might be good friends, allies and lovers – it’s what our species has built several
civilizations on. That’s why it is spreading so quickly, not because it’s great shiny,
whizzy new technology, but because it lets us be ourselves – only more so.
 

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